Don’t be Useful, Make Me Think
What makes me link these days is not something that is obviously useful, but rather something that gets me to think. Members of Linkbait Coaching, hopefully know that if they want a to linkbait me, this is what they have to serve up.
I also read an article in Wired about Juliet Allison, someone I knew nothing about till today. Maybe I should read Gawker more, yeah right.
The Barone article, crystalised a lot of what I had been thinking.
I have been noticing a lot of people who have cracked the “being popular” code, but they don’t seem to crack the “being useful” code. Twitter followers, Stumbleupon friends, even RSS subscribers. You think that’s it? End of?
I do have a problem with the Morrow article, he claims that “Blogs are a diversion”. Always a mistake to use one word to describe something as complex as what a blog is. A diversion implies ending up in a place different to the one intended. Most people are programmed to waste time, they may claim that the “Class Clown” website is merely a diversion, but in reality it’s their real objective. They may claim that the “clever clever” website was their objective, but that’s just a smoke screen.
Serving up imbecilic content to morons is always going to make money if you pitch it right. Rupert Murdoch gets it’s. P.T. Barnum got it and yes, I am afraid George Bush got it. But to do that right, you have to be brilliant. George Bush brilliant? Of course he was, he used what he had to get what he wanted. Can you do that?
So, what are the options for blogging? Class clown, make yourself useful or make someone think? A mixture of all three is probably the best bet, but ask yourself a few questions.
- What are your objectives?
- Why do you blog?
- Who do you want to reach?
- How will you know when you are successful?
- When will you know when to stop?
There are some people who will link to you if you make them think, others if you provide something of use and then there are others who will link if you make them smile.
Your choice, use your words well.