Build Killer Content Rather than Sweating over building your DIGG Network

“Unfortunately the algorithm does not only look at submitters. Before a submission is promoted it must reach a certain number of votes within a 24 hour period. If every time User A submits a story, Users B-Z are the first to vote, the alarms are going to sound. It’s likely that when this happens, User A has jumped on his instant message or microblogging client of choice and spammed his buddy list with the link to his submission or the direct like to the blog (which sequentially has a button to vote on the story embedded within the page).”

Interesting post from nethackz

Although it would be nice to back up the theory with some cold, hard, forensic facts. Simply saying a site is on the so called “autobury” list does not mean it is, proof would be nice.

Also, check out this mega failed digg from Techcrunch

On the similar subject, I haven’t had a front page in ages, it wouldn’t be beyond the realm of possibility to imagine that “do not front page”, has been added to my account. Especially with the shenanigans I have been up to. Maybe it’s time to retire Iggle Piggle?

The point being, don’t obsess over your IM network and get to work creating killer content with drop dead headlines. In fact, forget digg, build content that people will drool over, content that has them crawling over broken glass to get to their mouse and give you link.

Stop trying to game the system and give people what they really want.

12 thoughts on “Build Killer Content Rather than Sweating over building your DIGG Network”

  1. I fully agree. I have been trying to convey this concept to many people for years. “Fundamentals First” …. how can you do anything properly if the groundwork is not laid properly?

  2. Agree.
    Anyone has a list of great content-rich linkbaits for brainflexing?
    (I don’t even think ‘linkbait’ is the right term for useful content pages).


  3. Preach it brother! Gaming the social voting system is a constant chess match that, in the end, you can never win. Remarkable content is what it’s all about!

  4. I used to have the same argument with Nick Wilson over Blogging v SEO. Ultimately, part of writing ‘great linkbait’ is knowing influential players (bloggers, not SM mavens) who will recommend that article to their followers.

    Or you could build a trustworthy platform (like cracked) which seems to get front-page on just about anything by now. Don’t know who said this on twitter (graywolf I think or maybe you), but sometimes the site url / submitter name makes a bigger difference to the success of a digg than the actual headline / content itself.

  5. …besides time[+expense] of gaming social media is usually equal or greater of that of great content creation. Lifetime of gaming results is short-to-very-short. Lifetime of great contents – long to infinite.


  6. Well put Lyndon. Great content goes a long way with the possibility of added social media effects. The other way round is far less preferable.

  7. Glad I struck a nerve, although it’s great to have a bunch of mates to vote for your stuff, sites like digg have got wise to the fact making effort spent in building a network dead time.

    Good content that ages well can continue to add links for years, although those with clients are probably not paid to look that far ahead.

  8. a) Awesome post. That’s like relieving a stone from my neck (was actually contemplating building a profile or two, because no FPing with good content sucks (not good enough, maybe).

    b) Matt not sure how you stumbled this post, but I’ve just discovered it.

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