Comments on: Content Content Content – Why it gets me Excited

By: Jamie Allsop

Jamie Allsop — Tue, 31 Mar 2009 08:35:45 +0000

You still need to research and choose the keywords you want to come up for in the search engines and distribute them on the relevant pages. If you make sure your content is of a good quality then surely putting some keywords in will only help your SEO, especially when you are link building.

By: Mark Nunney (your 'bad ass SEO')

Mark Nunney (your 'bad ass SEO') — Sun, 20 Jul 2008 16:48:35 +0000

As you say, you should still research what keywords to target – some will be easier for your site to get results for and others will earn you more money.

But forget single keywords, think groups of keywords (keyword niches).

Then prioritise your target keyword niches and you have your SEO strategy.

No SEO strategy and you’re playing ‘pin the tail on the donkey’.

Next plan a structure for your site’s prospective content (and its internal links), with categories of content matching your target keyword niches. (To do this, you have to understand how link power gets distributed around a site.)

Now you can forget SEO and think quality content and accompanying link building (including linkbait).

So content is (part of) SEO.

Or as I used to say: Content is King, Links are Queen and SEO is your Joker in the Pack.

PS: conversion should be considered throughout – on every page.

By: Joy-Mari

Joy-Mari — Thu, 17 Jul 2008 13:30:17 +0000

This is great. If only everyone could listen to you, I’d see far fewer pages heavily optimised for ‘cheap used cars’ and ‘luxury hats’ or whatever else.

By: Will It Float? A Guide To Google Ranking Factors | SEOpsCentre

Will It Float? A Guide To Google Ranking Factors | SEOpsCentre — Tue, 15 Jul 2008 15:01:41 +0000

[...] naturally. Do your keyword research beforehand, decide what your subject is going to be and then forget about your keyword targets and just write about your subject. You’ll find that doing this will automatically seed your keywords thoughout the piece [...]

By: Glenn Abel

Glenn Abel — Tue, 15 Jul 2008 02:27:59 +0000

So true. I believe the term “holistic optimization” makes a good substitute for SEO when your style is to attract traffic with solid text-based content. Can’t imagine creating web editorial without weaving in the target phrases, internal linking, etc.

By: Content Writer

Content Writer — Mon, 14 Jul 2008 17:04:02 +0000

Hallelujah!

I like your point about the Google Generation: Generation G. Their entire lives have been lived with search engines putting content at their fingertips. Put more content out there, get more traffic and recognition.

(I don’t however think that black hat generated text can be considered useful “Content”. Machines aren’t people*yet*, so it’s still off putting when people read mechanically generated articles.)

By: Hugo

Hugo — Mon, 14 Jul 2008 12:38:04 +0000

Well put! The truly successful SEOs have adhered to this subtle philosophy for year, but most folks in the industry still cling to outdated and ineffective “SEO” techniques instead of focusing on the one thing that truly makes a site valuable in every sense of the word.

By: Kimota

Kimota — Mon, 14 Jul 2008 01:24:23 +0000

Excellent post and a cause I believe in whole-heartedly.

It really is becoming truer everyday that both quality AND quantity are needed to win in the race for traffic. The rise in longer keyword phrases means casting the net far wider than we’ve traditionally done in the past.

By: RedEvo

RedEvo — Sun, 13 Jul 2008 09:01:30 +0000

It’s enlightening watching the phrases people use to find stuff on our sites. Pages that were originally targeted at a word or phrase bringing in traffic on a ton of related phrases because we took the time to write decent content and solve people’s problems.

As you say it’s not that fashionable to talk about content when there are so many delicious ‘techniques’ to exploit but the truth is it works, always has, most likely always will ;)