Comments on: Incredible Viral Marketing

By: Mark Alves

Mark Alves — Fri, 30 May 2008 13:19:32 +0000

Mercedes-Benz was going to try this, but the plane couldn’t get high enough.

By: greg

greg — Fri, 30 May 2008 12:49:16 +0000

awesome. My first thought upon hearing about this was, “so?” followed by the surprise that something like this hadn’t been done before.. perhaps dozens of times in the 80′s. However, upon watchig it.. there really is a little element of suspense and when was the last time you could say that about a commercial. Much less a commercial that’s automatically going to have some sort of viral nature to it.

My favorite part though was the ‘Hey Mum’ on the gloves.

By: Adam C

Adam C — Fri, 30 May 2008 11:58:29 +0000

Saw that last night whilst cooking my dinner with some awful program on Channel 4 on in the background. Thought “wow – shown live on TV, but made for online”.

Similar to this – http://tinyurl.com/5btqtk (youtube link)

By: Lyndoman

Lyndoman — Fri, 30 May 2008 11:57:11 +0000

I heard about it on R4 Today program. I think they wanted the “idea” of the advert to be focus, that way, even if it failed it would succeed. If you know what I mean.

By: Rob Ousbey

Rob Ousbey — Fri, 30 May 2008 11:06:24 +0000

Nice. Did they say in advance who the advertiser was, or was that a secret until the ad aired?

By: Grace Smith | Postscript5

Grace Smith | Postscript5 — Fri, 30 May 2008 10:04:37 +0000

Im gutted i missed this live last night but that was advertising taken to a new level, so creative.