Incredible Viral Marketing

This went out live on UK TV last night. The goal was for the skydivers to spell out Honda within the time alloted for the commercial. I wonder if failure would have brought even more attention, it certainly took hold of peoples imagination and brought something interesting and imaginative to TV advertising.

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Comments

  1. Lyndoman says

    I heard about it on R4 Today program. I think they wanted the “idea” of the advert to be focus, that way, even if it failed it would succeed. If you know what I mean.

  2. says

    awesome. My first thought upon hearing about this was, “so?” followed by the surprise that something like this hadn’t been done before.. perhaps dozens of times in the 80′s. However, upon watchig it.. there really is a little element of suspense and when was the last time you could say that about a commercial. Much less a commercial that’s automatically going to have some sort of viral nature to it.

    My favorite part though was the ‘Hey Mum’ on the gloves.