Incredible Viral Marketing
This went out live on UK TV last night. The goal was for the skydivers to spell out Honda within the time alloted for the commercial. I wonder if failure would have brought even more attention, it certainly took hold of peoples imagination and brought something interesting and imaginative to TV advertising.
May 30th, 2008 at 11:04 am
Im gutted i missed this live last night but that was advertising taken to a new level, so creative.
May 30th, 2008 at 12:06 pm
Nice. Did they say in advance who the advertiser was, or was that a secret until the ad aired?
May 30th, 2008 at 12:57 pm
I heard about it on R4 Today program. I think they wanted the “idea” of the advert to be focus, that way, even if it failed it would succeed. If you know what I mean.
May 30th, 2008 at 12:58 pm
Saw that last night whilst cooking my dinner with some awful program on Channel 4 on in the background. Thought “wow - shown live on TV, but made for online”.
Similar to this - http://tinyurl.com/5btqtk (youtube link)
May 30th, 2008 at 1:49 pm
awesome. My first thought upon hearing about this was, “so?” followed by the surprise that something like this hadn’t been done before.. perhaps dozens of times in the 80’s. However, upon watchig it.. there really is a little element of suspense and when was the last time you could say that about a commercial. Much less a commercial that’s automatically going to have some sort of viral nature to it.
My favorite part though was the ‘Hey Mum’ on the gloves.
May 30th, 2008 at 2:19 pm
Mercedes-Benz was going to try this, but the plane couldn’t get high enough.