Are Your Digg Buddies Holding You Back?

Check this out, this digg front pager greeted me at 5am on a Saturday morning. I noticed out of the 20 other front pagers there were 7 stories similar.

Easy Digg

As you can see, none of my friends dugg. But what is interesting is I cannot see any of the usual suspects. Friends of ours. Kinda sounds like a secret crime syndicate and in a way it is.

The point being, this story hit the front page with no massaging from professional diggers and their voting gangs. Although I do not completely discount the fact that all these accounts are manufactured I think it highly unlikely.

It suggests that a story submitted by an unknown digger, voted for by unconnected, natural diggers, will hit the front page at 30 – 40 diggs.

So what do we do, start a new account incognito and only submit solid “geek” stuff? That’s up to you. But may I suggest this one point if you are creating the stuff yourself. Make it the kind of content to appeal to the “geek” and submit it on the weekend. All the professional diggers are sleeping off their repetitive strain injuries and so the 10 Ways to sell Payday Loans to the Homeless will not be in play.

As social marketers we are communicators, digg is simply the path of least resistance to communicate our message. Yes, our message may be one of persuasion, but it all comes down to communication. We must speak to those who have influence, and I gotta say, a lot of accounts that once had influence have had their power drastically reduced.

Instead of having a moan, look at your content, look at places which will inspire the creation of that content. Crafting of content seems to be the factor which is getting the least attention these days.

Stop with the Twittering and get down to creating some arse kicking content!

8 thoughts on “Are Your Digg Buddies Holding You Back?”

  1. I’ve had 2 – 3 stories hit Digg front page in the past 1 – 2 months with less than 40 Diggs, so I can attest to what you are saying about that shift in power. However, if you monitor the accounts who tend to top the Upcoming section, you’ll see most of the top Diggers still there. They’re still hitting front page, but it’s like these weird backdoors have been created that other Diggers slip through.

    The other thing is that it seems like there are fewer Leo Babuta’s or the like who are getting their big breaks from the Digg front page. Mind you, I spend more time in Upcoming than front page, so I could be missing some stuff.

  2. You hit the nail right on the head there Lyndon. All the time spent moaning about algorithm changes or asking for votes should be spent on understanding an audience and crafting content to benefit them.


  3. The interactive nature of new media provides the audience an opportunity to participate in the communication flow, to select, frame, disseminate information and instantaneously react to it, serving, in some cases, as gate-keepers for traditional media outlets. As more blogs are gradually penetrating into and blurring with the mainstream media, the agenda-setting power of traditional media becomes questionable.

    Who, after all, sets the agenda in this new, two-sided model of mass communication?

  4. Don’t u think that there are other forces that set the agenda – such as Google, Yahoo… what would u say to that? Just reading the books on mass media won’t help u.

  5. Was that about the content or the digg algo? Regarding the digg also, the users between unknown and popular diggers have the hardest time to get on the fp.

  6. I hit the front at under 40 (made 1820+) on a weekend evening. Note that the so-called top Digg days/times (when the pro diggers are most active) are mid-week and mid and late afternoon (CST).

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