Chris Winfield of 10e20.com published a blog post today about Twitter. It’s a great example that if you talk about those who talk, you are going to be talked about.

Most marketing is common sense. Big up ten people and you will find ten people bigging you up in return.

Does this represent a new label for movers and shakers? Is this the start of numerous posts on how to attract the Twitterati?

When Chris published his post Twitter Wrote This Column For Me my Twitter feed lit up with people linking to it. Why? Because he was talking about them. Now, that’s not the only thing going for the post, it’s an interesting post in its own right and anything Chris writes I am going to read and people are going to talk about.

I have talked about this technique before, you want to get peoples’ attention, you talk about them. Not the flaming posts which people think are linkbait, but thoughtful, insightful posts which the person targeted is going to gain something from.

Is this the worst kind of pandering to peoples ego? I don’t think so, when I link to something mentioning me it’s more of a business decision than motivated by ego, but I would say that wouldn’t I. The thing is we all benefit from being in a network, people link to us, we link to others, people big us up, we big the next person up and on it goes.

I do have a twinge of regret that I did not think of this first though. What next, numerous lists of Twitterers. The top ten best looking bald twitterers perhaps?

Lets wait and see.

Whilst I am here, here is my twitter account if you want to follow, I’m mainly twittering about headlines these days