Chris Winfield of 10e20.com published a blog post today about Twitter. It’s a great example that if you talk about those who talk, you are going to be talked about.
Most marketing is common sense. Big up ten people and you will find ten people bigging you up in return.
Does this represent a new label for movers and shakers? Is this the start of numerous posts on how to attract the Twitterati?
When Chris published his post Twitter Wrote This Column For Me my Twitter feed lit up with people linking to it. Why? Because he was talking about them. Now, that’s not the only thing going for the post, it’s an interesting post in its own right and anything Chris writes I am going to read and people are going to talk about. Continue reading “Getting the Twitterati to Talk about You”
I finally found a use for Twitter which combines my love for knocking headline ideas around. Check out these twitter headlines.
Basically, I get a headline idea which I think worthy of the Twitter mosh pit and I throw it in. If I get feedback great, if not, the headline needs serious work. Even is the response is, “Dude, you’re a real weirdo coming up with that”, it’s all good because for a headline to invoke response is great, even revulsion is fine as long as curiosity is piqued.
We are not here to write a great novel or give Tolstoy a run for his money. We are here to attract peoples attention and somehow get them to do stuff. In my case with the old linkbait, it’s getting them to give up a link, someone poked fun recently as one of my pieces did not make the front page of digg. Well, it got a good, solid pr6 link from an aged authority blog and that’s what this is all about. It may not be pretty, it wont win a Pulitzer but as long as it gets the link, who cares.
But Twitter is very useful as I get instant feedback and as I have nearly 700 followers, nearly all in the online marketing space it is very useful.
I am creating a ton of example headlines to give away in my linkbait coaching program, I have seen a real need for clients to get up to speed with the technique and get a jump start with killer headlines. People can now hire their very own, human headline generating system for the daily price of a mocha.
Every so often I will throw one into the Twitter mosh pit and see what comes back.
If you have any suggestions on headlines to explore, let me know in the comments.
When you have every social media marketing blog loaded in your RSS reader, you soon come to identify a problem within the space. The problem is the term Linkbait, it is overused, misused and stretched to cover almost all content ever published on the web.
Different definitions of linkbait I have heard:
Continue reading “The Problem With Linkbait”
“Keep silent unless what you are going to say is more important than silence”
It’s a self portrait of Rosa Salvator from the 17th century. Its unusual for it’s age as the quote is actually in the painting. This is one of my favourite paintings in the National.
If the quote is familiar it is because it has been paraphrased by Lisa Simpson and Abraham Lincoln.
Check this out, this digg front pager greeted me at 5am on a Saturday morning. I noticed out of the 20 other front pagers there were 7 stories similar.
As you can see, none of my friends dugg. But what is interesting is I cannot see any of the usual suspects. Friends of ours. Kinda sounds like a secret crime syndicate and in a way it is.
The point being, this story hit the front page with no massaging from professional diggers and their voting gangs. Although I do not completely discount the fact that all these accounts are manufactured I think it highly unlikely.
It suggests that a story submitted by an unknown digger, voted for by unconnected, natural diggers, will hit the front page at 30 – 40 diggs.
So what do we do, start a new account incognito and only submit solid “geek” stuff? That’s up to you. But may I suggest this one point if you are creating the stuff yourself. Make it the kind of content to appeal to the “geek” and submit it on the weekend. All the professional diggers are sleeping off their repetitive strain injuries and so the 10 Ways to sell Payday Loans to the Homeless will not be in play.
As social marketers we are communicators, digg is simply the path of least resistance to communicate our message. Yes, our message may be one of persuasion, but it all comes down to communication. We must speak to those who have influence, and I gotta say, a lot of accounts that once had influence have had their power drastically reduced.
Instead of having a moan, look at your content, look at places which will inspire the creation of that content. Crafting of content seems to be the factor which is getting the least attention these days.
Stop with the Twittering and get down to creating some arse kicking content!