Comments on: Who are the Linkerati?

By: Ted

Ted — Fri, 29 Aug 2008 23:07:11 +0000

Great content Lyndon.
Culture-age-behaviorism-consumer preferences-mass media trends-marketing-networking all important factors when addressing the linkerati.

By: Matt Keegan

Matt Keegan — Fri, 23 May 2008 20:12:05 +0000

I link, therefore I am.

By: The Oldest Link Bait Trick in The Book

The Oldest Link Bait Trick in The Book — Thu, 24 Apr 2008 14:48:42 +0000

[...] But lots of people don’t know where to start when it comes to creating a link worthy piece of text that’s going to appeal to the linkerati. [...]

By: Top Profit Blog - Internet Business Success Stories! » Link Building this Week (11.2008)

Fri, 11 Apr 2008 10:18:04 +0000

[...] this Week (11.2008) A very important (and often overlooked) step in the link marketing process, is identifying the linkerati. If you’re an in-hous, you’ll have to network your ass off and try to build connections [...]

By: Top Profit Blog - Internet Business Success Stories! » Link Building this Week (11.2008)

Fri, 11 Apr 2008 10:18:04 +0000

By: Link Building this Week (11.2008) | Wiep.net

Link Building this Week (11.2008) | Wiep.net — Fri, 14 Mar 2008 06:31:21 +0000

[...] very important (and often overlooked) step in the link marketing process, is identifying the linkerati. If you’re an in-hous, you’ll have to network your ass off and try to build connections [...]

By: Pete

Pete — Wed, 12 Mar 2008 13:44:42 +0000

Was just putting together a post of my own that compares the differences between SEO and SMM. This post and the two that surround it should be essential reading for anyone planning social media marketing.

I was really pleased to see you pop-up in my feedreader again… keep up the great work

By: Lyndoman

Lyndoman — Tue, 11 Mar 2008 07:48:49 +0000

@Carlos, well you raise an interesting point, and it’s a factor that if you study communication deep enough you have to address.

“Dog bitten by Man”, does not make an interesting story, but a human being has been injured. “Man bites dog”, far more newsworthy and yet a dog is less important.

What I think you are digging into are cultural factors which effect communication and should be taken into account when creating communication. However, most of us do it unconsciously, some of us make better communicators than others.

Some of of us can get more people to listen to us whilst others cannot. Low rent tabloid newspapers can hardly be called quality and yet they get a large readership. This is because in the tabloid world the stories are of high quality. “Bus found on Moon”, is a high quality tabloid story, although stick it in an encyclopedia and its quality soon drains away.

Context is everything.

So your examples of the heart valve and the fish rain can both be considered interesting high quality stories, but only to specific audiences who view it within the expected context.

Rupert Murdoch has become very wealthy on peddling trash, but it’s quality trash. And if you are a blogger, you are a writer, you are a publisher and the same rules apply.

Which brings us round to my original point, people are only interested in linking to quality.

By: Carlos Del Rio

Carlos Del Rio — Tue, 11 Mar 2008 01:10:43 +0000

It isn’t a group of people, it is a class of behavior. The things that we talk about or link are more likely to be unnecessary interesting information than complicated things.

For example if you read two news stories one about fish rain in Singapore and another about a heart valve made of Gore-tex you are more likely to share the fish story. Both are remarkable occurrences, but only one is highly transportable.

Exceptional usually loses to accessible.

By: Lyndoman

Lyndoman — Mon, 10 Mar 2008 22:12:44 +0000

@Carlos, I am more interested in content than products. Comparing one product company with another is not the same as comparing content.

If you can tell me where all the people who get excited about mediocrity live, I have a picture of paint drying to show them, if you are right, they will love it.

By: Carlos Del Rio

Carlos Del Rio — Mon, 10 Mar 2008 20:54:11 +0000

Compaq is a mediocre product, Alienware is a high value product. Compaq has 32x the number of links.

Many of the comments about Compaq are concerning the quality of product or service. Lots of links, lots of remarks, and squarely in the middle of the quality spectrum. There is a breaking point where the quality of a product, object or content, reduces the likelihood of attention.

Few people get excited about amazing. They are more likely to tell everyone “the iPod has a cute new color,” because everyone can enjoy being the first to talk about something that everyone already knows about.

By: Lyndoman

Lyndoman — Sun, 09 Mar 2008 07:07:06 +0000

Carlos if something is remarkable then it’s on the high end of the value spectrum, you seem to be arguing with yourself.

Go show me some mediocre content that has lots of natural, organic links.

By: Carlos del Rio

Carlos del Rio — Fri, 07 Mar 2008 18:39:41 +0000

I think you are wrong about the exceptional content and Linkerati. The major weight of links and references are to things that are accessible, not exceptional. Pages that amass large amounts of links are often remarkable (comment worthy) content that is not on the high end of the value spectrum.

By: Joe Williams

Joe Williams — Fri, 07 Mar 2008 13:28:47 +0000

Effective Linkbuilding/baiting is not a button that you can just turn on and get all your staff to do. I think that’s what many new SEM agencies quickly realise, but still sell ‘effective’ linkbuilding services. When what they really should be doing is reading the above bulletpoints, digesting them, practitioning them and then finally selling them!

Great stuff Lyndon!

By: Rich

Rich — Fri, 07 Mar 2008 11:48:13 +0000

Lyndon – that was inspired, mate. Good to have you back back in the reader again.