Who is Your SEO Blog For?
When I started this seo blog my question was, who is it for? Who do I want to read this blog? This is a very useful question to ask, probably a question you should ask constantly for about a week as you mooch around coffee shops drinking mocha and reading the latest Britney Spears gossip from Heat magazine.
It’s actually a very difficult part of the process of blogging as most of the times you just want to get stuck in, eager to make some noise and get your words making guest appearances in other peoples brains.
Time spent before you first make that delicious act of pressing the publish button on thinking about who your seo blog is for is very, very well spent. This may sound daft, but I spent two years thinking about it, mostly it was a thought which lived comfortably in the back of my mind, warming itself on the warm embers of self loathing. But a year ago it came out into the cold, hard, winter sun and let itself be known.
I aim this blog at a medium to advanced audience, this does not mean the posts are necessarily advanced, but they address issues and provide insights into what I think someone who is more advanced would want to read. I find having the target defined in this way is one of the key ingredients in a successful blog.
The reason I target a medium to advanced audience is that I sell linkbaiting services to seo savvy individuals and corporations. But, the beginner seo market is large and probably more profitable, so I always toy with the idea of launching with a “SEO for Noobs”, blog. Thing is, I find it far more interesting writing on the more advanced issues.
Here’s a question. What blogs would you recommend for a good grounding in seo? The first one which comes to mind is seomoz, but it does have the tendency to drift into advanced mode, which is great for me, but for someone who does not know what the acronym SERPS means probably not. Seobook, no, too advanced. Hmmm, maybe the market is ripe for one. The problem with such a blog is keeping the level of information below a certain ceiling, which is hard for anyone who isknowledgeable and wishes to share stuff and any successful blogger is probably a person who loves sharing stuff.
It’s interesting about acronyms, like SERPS, because I was getting 30,000 people a day without even knowing what it meant. In fact apart from a brief flirtation with Searchengineworld.com and wilsonweb.com I hardly bothered with seo websites at all. If I was able to work it out on my own what’s an seo site going to tell me. I think that hase changed a lot since those early days. It’s more competititve and there are more ways to get the word out now.
Of course I know an excellent beginners seo podcast
So, the question is. Who is your seo blog for? And, if you don’t have an seo blog, what would you like an seo blog to contain?