What is social media?

Simply;

It is a form of communication.

It’s important to think of it in such fundemental, simple terms. Because, when we do this, new ideas and thoughts emerge.

So when a client tells me, “why should I use social media?”. My answer is, “why should you communicate?”

Why communicate?

It’s a question a lot of people and businesses seem to forget in the rush to blog-twitter-digg-facebook-bebo etc.

Lets take it a bit further.

  • What do you want to communicate?
  • Who do you want to communicate to?
  • Is your communication time sensitive?
  • What defines your communication as success?

These are the questions you should be asking before you even think about social media.

For example, is a front page digg really the best thing to add to your online marketing mix right now?

When you address things from a more theoretical aspect, alternative opportunities arise.

Presenting at Advanced Link Building SMX London

I have been asked to speak at Search Marketing Expo, London. I will be speaking on the psychological aspects of creating content with a purpose to build links. Quite a mouthful I know, I need to work on that headline, how about “Mental Linkbaiting”.

I am honoured to share the platform with some brilliant linkbuilders, Tom Critchlow, Wiep Knoll, and Jay Young.

I went to SMX London last year, not that I’m a conference junkie, although they are a lot of fun. For someone wanting to up their game they are recommended. A few new things learned here and there should easily pay for the conference fee, plus you get to go and talk to the experts direct and look into their eyes.

Thanks to the guys at SMX for this opportunity. If you do go, come up and say hi. I will be at the London SEO bash on the 4th as well.

SMX London

It’s that time of year again. London Search Marketing Expo is on the 4th and 5th of November. It’s a British tradition to build a bonfire throwing an effigy of Guy Fawkes onto it, we like to celebrate this burning of Catholic conspirators whilst eating toffee apples and watching fireworks.

Someone has mentioned that a Guy Fawkes effigy will be present at the conference and that a certain Google spam hunters face will adorn the Guy. Surely not?

If you are thinking of going, go. You get to meet some great people and learn some cutting edge techniques. I’m not much of a conference goer as I’m usually too busy, but I am making an effort for this one. It’s a great place to find out how short seo bloggers actually are.

The SMX Lyndon Antcliff bio

How Much Money Should an SEO be Paid?

I know how much I should be paid, but how much should an agency seo, or an in-house seo be paid?

As a freelance my fee is dictated by the market, I set it too high and I get no takers, too low and I am swamped.

But what about those who work in organisations? It’s a difficult question for some to answer and I so rarely see it discussed in the seo blog world. Maybe because not everyone wants this information public.

Various factors are obviously involved like, experience, expertise, job availablity etc.

But what’s the starting pay for an seo and how much can you earn?

I’m interested in your thoughts.

Keeping up with seo blogging

To me, blogging has been a means to an ends. Get clients, establish the brand, wind a few people up. The problem is of course when you get the clients you no longer have the time to blog.

But, I think you still should.

It keeps the mind focused, it keeps the creative gene fed with blood and oxygen, it enables you to start conversations on topics you are interested in. Problem is, if you are late for a client, which I am 80% of the time (have difficulty letting go of the work, just one more tweak) then they may get pissed at what they see as you goofing off on your blog. When in fact it actually helps get the juices flowing and helps you serve the client better. [Read more...]