How will you build links if no one sees your content?
Seems obvious doesn’t it. And yet how many people claim that Stumble traffic or digg traffic is useless? As I have said before, there is no useless traffic, just useless content.
I write content for clients which gets seen by thousands of people, some have blogs and websites, some like linking to quality content. Want to build buzz, grab a bunch of links? It’s simple, create some killer content aimed at people who just love to link and get a social networking geek to submit it.
I’m looking at the analytics of one client and note I have encouraged about 28,000 people through his front door. Even though a small proportion are motivated to link, it’s extremely cost effective.
There would be no way he would get links normally as his site is a wide, thin, ecommerce catalogue site. Not much use to anyone unless you know exactly what you want to buy, at what price and have the credit card on the desk ready to be sucked dry.
People do not link to such sites, they link to interesting content.
If the content is compelling enough it will go viral and you be talking of traffic of 10k, 20k, 30k.
Of course you could always buy links, but as we all know, Google is on jihad at the moment with regards to paid links.