I think Google is brilliant in the same way Jason Calacanis is brilliant, the same way Rupert Murdoch and Donald Trump are brilliant.
In the seo world where I live there are a lot of people who spend a lot of time wailing and gnashing their teeth because of the way Google runs it’s business, mostly because it impacts their own business. Sometimes seo bloggers go on a frenzy, like starved and ravenous dingos in an overstocked butchers shop. I understand the passion behind these blog posts as money is involved.
Take the recent Page Rank reaction, which I thought was a brilliant bit of work by Google and definitely makes them more attractive to their investors. They saw people using Page Rank to sell links, so they devalue Page Rank to screw the market. Brilliant stuff. Exactly what I would have done if I ran Google and yet some of my fellow seo chums do not think so.