Blogging is Dumb, Stupid and Successful
Most blogs are dumb, even the successful ones. The ones about blogging. This isn’t because the writers of those blogs are dumb, they are very intelligent. It’s the readers, the ones who want to scan not to read, not to study, not to ingest. The ones who want another quick fix trick, before they have a chance to implement even the quick fix trick they just learned.
It’s why things like Blog Rush have initial success, everyone is looking for that next quick fix. Like a bunch of cyber junkies. Only our drug of choice is knowledge. It’s no ones fault. We are plagued by the seemingly easy success of others and can’t understand why we can’t be as successful. When the reality is, there are no easy online successes, everyone seems to pay some kind of price for it.
But you read most blogs, particularly blogs about blogging. And they offer small lumps of candy floss like posts. Sweet, atrractive but with zero nutrition. I’m not expecting to read huge, analytical posts all the time that need a Masters to get through. But some posts are just not worth the bytes they take up.
The reason this gets me annoyed is usually the writer has a lot more to give and it’s like they couldn’t be arsed or they read somewhere that it’s better to get a post out there and ping than wait till knowledge accumulates in the mental reservoir, allowing a good flow of water to power the generator.
Even if it’s a stream of consciousness, I can deal with that. Hell, that’s how most of my words make it from my brain onto the net. I just type. Editing? Mergh.
I wanna bit of meat on the bones when it comes to reading a blog. I’m passed the quick tip fix phase, maybe it’s just me, maybe I’m outa style. Too be honest, I would love it if everyone blogged like this guy It’s like, bullet point, screw that.
But, we’re in publishing right. You thought you were a blogger or an seo? Wrong, you’re a publisher, you take information from one place, do stuff with it and put it in another place. Peoples’ brains are the target for the information. The problem with people is that they like to read the Sun, or National Enquirer, they like to eat fatty, high sugar low protein foods. They like TV, they like useless packaging, they like…… shall I say it. Shall I say George Bush? It will play well with the Brits and US democrats, but what about my US Republican readers?
It’s not that people are stupid, they chose to be stupid. We chose to be stupid, I chose to be stupid. So when a blogger wants to make some money and be a bit of a success online he writes for the stupid crowd, the morons, the lazy, multi level marketing bullshit crowd. Who like bite sized, easy to swallow pre-digested pieces of information that they don’t really have to think about and can soon forget as there will be another zero nutritional morsel coming by seconds later.
And guess what? Marketing to the quick fix crowd is going to make you richer than marketing to any other group.
But then, there is that very, narrow path. The one where you can keep a little of your depth, whilst still being able to reach the mass market of the the idiots. That way is called the Story. You tell a story.
…and now I’m too tired to continue this line of thought. Marketing is persuasion, is about creating a dream like state which tells a story which seduces a person to act. But I need to sleep and if you are interested I will share my thoughts in a later post.
I hear my readership dripping to 3.5 people. the 0.5 is because one of them is asleep.