Most blogs are dumb, even the successful ones. The ones about blogging. This isn’t because the writers of those blogs are dumb, they are very intelligent. It’s the readers, the ones who want to scan not to read, not to study, not to ingest. The ones who want another quick fix trick, before they have a chance to implement even the quick fix trick they just learned.
It’s why things like Blog Rush have initial success, everyone is looking for that next quick fix. Like a bunch of cyber junkies. Only our drug of choice is knowledge. It’s no ones fault. We are plagued by the seemingly easy success of others and can’t understand why we can’t be as successful. When the reality is, there are no easy online successes, everyone seems to pay some kind of price for it.
But you read most blogs, particularly blogs about blogging. And they offer small lumps of candy floss like posts. Sweet, atrractive but with zero nutrition. I’m not expecting to read huge, analytical posts all the time that need a Masters to get through. But some posts are just not worth the bytes they take up. [Read more…]