Someone needs to whisper, Search Engine Friendly URLs gently in their ear

I would really like to know who does the seo at citywire.co.uk, check out the length of this url.

http://www.citywire.co.uk/News/NewsArticle.aspx?VersionID=91594&MenuKey=News.Home&XDU=c31e837d-50b9-4174-8ab1-d8f1be44dbe2&XDS=O&XDNG=True&XDKL=0&XDURL=http%3a%2f%2fwww.citywire.co.uk%2fNews%2fNewsArticle.aspx%3fVersionID%3d91594%26MenuKey%3dNews.Home

Were you on a bad acid trip or was it one too many pickled eggs?

Comments

  1. David Eaves says

    That’s why I think that the SEO companies that get the big brand have it easy, make a change here and there and the sites rank. Because it is just me I struggle to get the big brands in, Rightmove contacted me a bit ago and asked to speak to a business development manager, I said ure taking to him mate one man band, they never went for it, some people go for it like others run for the hills.

  2. says

    (Oops – looks like I used a bad tag. Hopefully someone can fix that?)

    David Says: “That?s why I think that the SEO companies that get the big brand have it easy”

    Yes, they do. But getting the big brands is, in itself, a darwinian challenge. Getting the big fish is a war of attrition not dissimilar to SEO itself. Good SEO plus Good brand is going to beat Good SEO plus Weak brand almost every time. Luckily, Big brands can’t adapt – can’t focus on SEO alone (or niches at all) and have a huge number of barriers that keeps the more nimble up in the front line.