Someone needs to whisper, Search Engine Friendly URLs gently in their ear

by Lyndon Antcliff on May 12, 2007

I would really like to know who does the seo at citywire.co.uk, check out the length of this url.

http://www.citywire.co.uk/News/NewsArticle.aspx?VersionID=91594&MenuKey=News.Home&XDU=c31e837d-50b9-4174-8ab1-d8f1be44dbe2&XDS=O&XDNG=True&XDKL=0&XDURL=http%3a%2f%2fwww.citywire.co.uk%2fNews%2fNewsArticle.aspx%3fVersionID%3d91594%26MenuKey%3dNews.Home

Were you on a bad acid trip or was it one too many pickled eggs?

{ 3 comments }

David Eaves May 13, 2007 at 11:36 pm

That’s why I think that the SEO companies that get the big brand have it easy, make a change here and there and the sites rank. Because it is just me I struggle to get the big brands in, Rightmove contacted me a bit ago and asked to speak to a business development manager, I said ure taking to him mate one man band, they never went for it, some people go for it like others run for the hills.

Dixon Jones May 14, 2007 at 3:29 pm

(Oops – looks like I used a bad tag. Hopefully someone can fix that?)

David Says: “That?s why I think that the SEO companies that get the big brand have it easy”

Yes, they do. But getting the big brands is, in itself, a darwinian challenge. Getting the big fish is a war of attrition not dissimilar to SEO itself. Good SEO plus Good brand is going to beat Good SEO plus Weak brand almost every time. Luckily, Big brands can’t adapt – can’t focus on SEO alone (or niches at all) and have a huge number of barriers that keeps the more nimble up in the front line.

Chris May 14, 2007 at 11:32 pm

That’s clever, the URL goes right behind your sidebar and carries on the other side.

Math captchas :-(

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