Analysis of the front page of Digg

A lot of people slag off Digg because it’s a bunch of kids who use it. Grown ups use it too, but whether or not they are actually grown up is debatable. I include myself.

Getting a story on the front page of Digg is a big deal these days, it can do wonders for your ego and your bank balance if managed correctly.

So I made a screenshot of what was on Digg this morning, sourced from and wrote up what I thought would be going on in the mind of a Digger.

These are not my thoughts regarding the headline, rather the thoughts I think a Digger would have.

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Do we need 5 SEO Digg clones?

For those who don’t know, you can start a Digg clone in about 30 mins using open source sofware called Pligg. Now I know they are not exact Digg clones, I call them that because there is not a better term for them and it’s the quickest way for people to understand what they are. Signs and signifiers people.

Because it’s so easy to set up they are erupting like boils on a 13 year old teenage sugar fiend. So far I have found 5 Pliggs based on search or SEO.

Only John Battelle’s Pligg seems to be attached to a current community and has sent me quite a bit of traffic, although John Battelle’s Search mob is not strictly seo rather it deals with the whole subject of search. The other four are all great, but the problem is community or lack of.
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Why Linkbait is a waste of time

Link bait seems to have cropped up in 2005, Nick Wilson has the earliest mention of the term I have found, although I have not looked that hard. The point of this post is not to detail the history of linkbait, nor how to do linkbait or even what is linkbait.

There are far better people than me to go into that lot.

Lets take it from another angle.

You’re at a dinner party and someone says “You know, I really think George Bush is actually quite bright”. Everyone stops talking, mouths are open, everyone stares at the speaker. Of course you may not find the statement that shocking, but here in the UK it would be quite a bombshell.

The dinner party then descends into a somewhat heated debate about silver spoons, Harvard and Neo Conservatism, amongst other things.

If it was on the web they would label it linkbait.
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