How to get Darren Rowse to read your blog
David Ogilvy, the writer of Confessions of an Advertising Man. Wrote about a bet between George Dyer and Max Hart.
Dyer bet Hart he could write a newspaper page of solid type and Hart would read every word of it. The bet stemmed from an arguement over long copy vs short copy.
The bet was accepted and Dyer told Hart he didn’t even have to write one word to prove his point. He only has to say the headline. Which was.
“THIS PAGE IS ALL ABOUT MAX HART”
So how would you get Darren Rowse, Godfather of Blog to read your blog? Write about Darren Rowse.
The point being, we read what we are interested in. It’s not always egocentric to read what people write about you, when you are a solo blogger you become your brand. Not your website, YOU.
If you do your job properly, people will recognise your name before they recognise your url.
The branding of one.
I would argue that Darren Rowse has become a brand and you need to know what people are saying about your brands.
I have noticed that when you blog about someone they pop in. Which is kind of nice. It makes the industry seem like a village where people visit for cups of tea and cake to discuss the latest goings on.