Found these guys via Digg. They are positioning themselves as coversion rate experts, hence the domain.

I just love how they have laid out this minisite, it looks like the site was made for Digg, we’ve had made for adsense, MFA now we have made for digg MFD. It’s a gorgeous looking site and I am trying to figure out why. I think because it’s different. Nice big, fat juicey text rather than the made for adsense text you get on sites trying to get you click on the ads.

I like the compact quality of the site, no fat. They have the old squeeze page, and I wonder what their sign up rate is like.

These boys are definately two to keep an eye on.